The Story Behind Our America’s Cup Sail Bags and Accessories
At J-M Sails and Bags, every piece we create carries a story—one of craftsmanship, sustainability, and a deep connection to the sea. But what truly sets our America’s Cup Collection apart is something no other brand in the world can claim: we are the only ones crafting bags and accessories from the actual sailcloth used by ETNZ and OERT during the most recent America’s Cup events in Barcelona.
These aren’t just materials. They’re pieces of sporting history.
A Second Life for High-Performance Sails
The America’s Cup is the oldest and most prestigious competition ininternational sport—a showcase of innovation, design, and extreme performance. The sails used by the competing teams are engineered to endure immense loads, crafted from cutting-edge materials, and optimized for maximum speed. Once their race is run, however, these extraordinary sails are typically left behind, destined to sit unused.
We saw something else: potential.
Instead of allowing these sails to fade into forgotten storage, we reclaimed them directly from the event. And from that moment, their second life began.
Hand-Crafted by the Sailmaker Who Was There
Every bag and accessory in this collection is individually crafted by Jean-Martin (J-M)—the founder of J-M Sails and Bags and sailmaker for the French Orient Express Racing Team in Barcelona. His intimate knowledge of these sails allows him to transform each piece with respect, precision, and a personal understanding of its history.
The sailcloth is meticulously cleaned, cut, and repurposed. No two products are identical—each carries its own markings, texture, and story from the water. When you choose one of these items, you’re choosing something utterly one-of-a-kind.
More Than a Bag: A Piece of Sailing History
These upcycled pieces are more than functional accessories—they are fragments of innovation, endurance, and world-class competition. Whether your bag was once part of a sail soaring over Barcelona’s waves or an accessory crafted from a foil-driven racer’s wing, you’re carrying something truly rare: a piece of the race itself.
Sustainability Meets Style
Upcycling America’s Cup sailcloth is not only an homage to world-class sailing—it’s a commitment to the future. By reimagining materials built for peak performance, we embrace circular fashion and reduce environmental impact. Every item we create prevents advanced composite materials from becoming waste and transforms them into something new, useful, and beautiful.
It’s sustainability with substance—and style.
Craftsmanship with Purpose
At J-M Sails and Bags, traditional sailmaking meets modern design. Each piece is built to last, combining durability with clean aesthetics and a nautical spirit. This is craftsmanship that respects both the legacy of the material and the needs of your everyday journeys.
A Legacy You Can Carry
By choosing from our America’s Cup collection, you’re not simply buying an accessory—you’re carrying a story. A story of innovation, competition, sustainability, and craftsmanship. A story that crossed the start line in Barcelona and continues with you.
Join us in giving these sails the future they deserve.
With every bag or accessory, you’re not just carrying sailcloth—you’re carrying a legacy.